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Social Media and Graphic Design
Young Community Developers
For our 2022 Giving Tuesday Campaign, I co-created content and managed our social media channels to schedule our month-long external fundraising efforts.
Maison De L'Aise
As a Brand Marketing Intern for an up-and-coming local Singaporean perfumery, I scripted and edited a video ad for Maison's social media platforms to increase brand awareness and launch their first collection.
International Student Association
Becoming the Marketing Chairperson of the International Student Association was my first actual experience with social media management and graphic design. Above is a selection of graphics I created for our social media channels.
Bank of America OOH Advertising (Billboards)
As a branding and graphic design exercise, we were given 5 minutes to create an advert for a new credit card targeted at college students. I designed two ads and wrote the copy.
The Courtney Ball Corporation
As Marketing and Communications Intern for Courtney Ball's recruiting and career coaching corporation, I designed several graphics for social media channels including Instagram, Linkedin, Tiktok, Twitter and Facebook.
Sheepwell Fabrics Video
As part of a branding exercise, I created a short video ad for a 'textile' and blanket company selling bed sheets and duvet covers. The video features my voiceover, scripting, stock images and logo design.
ASUSF Senate
As VP of Marketing and Communications, I made several strategic changes to our branding and communications, including completely revamping our social channels. I designed all graphics from 2020 to 2021 to be bright, colorful, and more personable to capture the attention of our target audience - to great success. Above are a range of Instagram content I created during that period.
Magis 2022
As a mentor for first-year university students in our Magis Emerging leadership program, I designed social media posts to keep our program participants and alumni engaged.
Sephora Posters
As part of an in-store campaign for our Sephora Collection foundations, I embarked on my first graphic design project ever. Using Canva, I designed 3 posters that resulted in a 78% increase in buyer interest. We were able to meet our monthly sales target and I was commended and rewarded for being our top salesperson at the store.
Marketing Club
As VP of Internal Communications, I designed several graphics for our email newsletters and resized them for other platforms including our social media channels. Above are a few Instagram posts I designed.
Student Leadership Conference TV Ads
Through my role as Student Leadership Conference Chair and head of marketing, I created several screen display ads and other promotional materials, including Zoom backgrounds, to promote the conference. Pictured above is a display ad sample and two Zoom backgrounds I designed.
ASUSF Senate Public Statements
As part of our PR and communications efforts, I created colorful versions of our student government statements to be put out on social media for our stakeholders and student body members to view.
Student Leadership Conference One Pager
After my presentation 'A Daily Dose of Activism', looking at activism through the metaphor of a cup of coffee, I designed a one-pager in the style of a menu with recommendations on how audience members could practice activism on a daily basis by 'choosing a drink from the menu.'