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Marketing Strategy
Airbnb Marketing Plan
For our branding coursework we created a potential subsidiary brand of Airbnb homes called 'Airbnb Eco' targeted at the eco-conscious consumer looking for a sustainable luxury getaway.
Netflix Strategy Consulting
For my entrepreneurship coursework, we analyzed the current business model of Netflix and provided recommendations to resolve their primary issues as the streaming service market becomes more saturated with competitors.
Viet Nipa Case Study
During my coursework in international marketing, we studied one Vietnamese brand's endeavor into sweet healthy local Nipa syrups. We reviewed the existing business trajectory and proposed opportunities for growth in the South East Asian Region.
Desi Is Me Growth Marketing
For a small up and coming modern ethnicwear brand called 'Desi Is Me' I consulted for the business owner and presented, alongside my team, with marketing recommendations and insights to sustain their online traffic and increase their brand power.
Heritage Travel to Japan - Consumer Journey Map
For a project on consumer journey mapping, we tracked the decision stages of a young Japanese-American family looking to visit Japan as a 'heritage trip' and reconnect with their roots. We analyzed their motivations and possible pitfalls moving toward the purchase of transport and accommodation.
Finance Friday
Our target audience of college students had continuously asked for additional transparency around university finances while the administration published text-heavy and complicated financial records in inaccessible parts of our university website. I worked with our financial department to create a series of easy-to-understand social media graphics, breaking down USF's finances in an accessible and attention-grabbing way through Instagram.
Airbnb Eco Advertising Materials
Above are additional marketing materials developed for the sub-brand - 'Airbnb Eco'.
Cratos Marketing Research Presentation
Combining my role as Brand Strategist at Cratos Charger and my coursework as a marketing student, I conducted a marketing research project with my team on the viability of a market opportunity at the University of San Franciso's Lone Mountain Campus with a target audience of USF Students.
Finland Market Analysis
For my international marketing coursework, my team and I studied the market economy of Finland and presented, through the metaphor or a tourism group, the viability of the Finnish market for business expansion opportunities.
Level Up CBO Marketing Presentation
In my role as a member of the Young Community Developers' marketing team, we were tasked with assisting small, up-and-coming community-based organizations to develop their marketing strategies so that they may better reach and serve their community.
Waymo Media Plan
For my integrated marketing final project, we developed an expansion plan for Waymo, a driverless ride service. We included a sample media plan and several strategies for targeting all family members and shifting attitudes towards a positive perception of safe driverless rides for the average American family.
Scrub Daddy Global Expansion Plan
For my coursework in international marketing, I lead my team to present an expansion plan for Scrub Daddy's product lines in the Swiss market. We presented estimated budgets, assessed market fit, and created exclusive products for early sales promotion campaigns.