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Marketing Reports
Multicultural Marketing Analysis: Asian-American Consumers
For my specialization in multicultural marketing, I conducted research and presented on the subtopic of Asian-American consumers, the historical stereotypes associated with them, their values and buying habits.
ASUSF Annual Report
To round up and document our first remote year of work, I created an annual report of all major student organizations, their achievements, funding, and growth during the pandemic. This was disseminated to the student body and administration for their reference.
Integrated Marketing Communications Journal
For my semester coursework in Integrated Marketing Communications, I kept a journal of marketing trends and reflected on my learnings in and out of the classroom.
Student Report on USF Marketing Efforts
For the quarterly Board of Trustees Marketing Communications Steering Committee meeting, I presented a report on the student response to the USF administration and broader marketing efforts. This helped align our college's marketing strategy with our students' desire for transparency in our communications.
Student Government
Mid-Year Report
During an incredibly eventful year, I thought it prudent to produce a mid-year report to track our progress in achieving our administration's goals and the successes and plans of each senator thus far.
ASUSF Senate Budget Presentation
As part of managing a $1 million budget for student leadership and activities, I created a budget presentation and proposal to ensure that our spending aligned with our future marketing campaigns.
Cratos Chargers Marketing Report
For my semester coursework in Integrated Marketing Communications, I kept a journal of marketing trends and reflected on my learnings in and out of the classroom.