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Branding
Cratos Chargers
As Brand Strategist for Cratos Chargers, I took on the task of creating the branding guidelines and brand architecture of the company. Above are the mission statement, vision statement, and company values I developed alongside the company CEO and founders.
The Courtney Ball Corporation
Above are different logo and font iterations I curated for the corporation's branding, during the design process, including brand colors and general aesthetics.
Asia Mentors Circle
In creating the branding for Asia Mentors Circle, I consulted with the founders on their company mission, vision, and values to define their aesthetics, find a brand voice, design their logo, and structure their program offerings. Displayed above are the logo and font iterations I designed for the brand, as well as a sample Zoom background.
ASUSF Senate
In my role as Vice President of Marketing and Communications of our student government, I was tasked with rebranding our image from being 'detached', 'unknown', and 'boring.' I devised a new brand vision and marketing strategy, which I presented to our executive board and members of my own marketing committee. This presentation became the blueprint for several student government cohorts after me who have continued with our renewed colorful and upbeat aesthetic.
Urban Student Athlete Development Academy
I streamlined and reorganized the brand and sales pitch for potential program participants. Above is a one-pager I created summarizing essential brand elements of the company and its visual identity.