A little more on me

Every marketer tells a story using quantitative data, customer feedback, bold design, creative copy etc.

I started marketing with colors and conversation.

Read below for an unlikely tale of a pre-med international student becoming a full-fledged marketing maven.

I had no idea what 'marketing' was

All I knew was that I had to become a doctor.

I was told that I was:

an eloquent, energetic communicator
scientifically-minded
a people-person
a strategic thinker
a strong leader
empathetic

So wouldn't a medical career be the best fit for my skills?

After being accepted to medical school in the U.K., I applied to a University in San Francisco on a whim. Its values of diversity, social justice, and leadership appealed to me, and I decided to go with my gut and study biology in the U.S.

Being a lifelong international student, it seemed only right that I joined our college's International Student Association, where I became our marketing chairperson. With my only marketing experience being the summer that I became the top salesperson ay my local Sephora selling $3000 in one day, I gave myself a crash course in branding. As a darker-skinned makeup artist, I used my array of product knowledge and personal experience to help customers like me find the products they didn’t know they needed. If they liked a lipstick color, I showed them a world of beauty they hadn’t explored. It was just conversation, or so I thought.

Through fundraising and public relations efforts, we became a center of student conversation, and I became the face of successful student engagement efforts at the university. After tripling our membership and gaining administration attention, I didn’t realize that my passion for connecting people of different cultures - had been a secret talent for marketing.

One life-changing conversation in the school career center and I changed paths to a career in marketing. During my time at the university, I became the leading international student and marketing consultant for other student organizations and administrative marketing campaigns.

Bringing an estimated $2.7 million USD to my university through student recruitment and retainment efforts, I graduated as an asset to my alma mater. Gaining several awards and honors for my marketing effectiveness, leadership and energetic personality, I learned to center consumers at the heart of all marketing efforts. Leveraging my international experiences in over 20 countries taught me how to fine-tune multicultural marketing strategies even digitally through the global pandemic.

I believe that my love for marketing comes from a desire to learn someone else’s story.

Who they are, what they do and why they do it.

Good marketers tell the story of their companies.

Great marketers invite people to share theirs.

What’s your story?